November is Wovember! Here’s a brilliant post from Felicity Ford about the importance of wool, valuing knitters’ labour and THAT Innocent Smoothie Campaign…enjoy and share with other knitters in your network! X
It has come to our attention at WOVEMBER that not everybody is reading our posts.
Whoever wrote the press release for a recent innocent and Oliver Bonas business collaboration – Little Hats Go Big – is definitely not reading our posts. Dozens of references have appeared around the Internet describing a new range of hats made from “100% wool” and “100% British Wool” when the products actually on sale are in fact – you guessed it – 100% acrylic.
Oliver Bonas hats – 100% ACRYLIC
In 2003, innocent drinks – a fruit smoothies and juices company – set up The Big Knit in which knitters everywhere make miniature hats to top smoothie bottles. For every smoothie bottle sold bearing a knitted hat, innocent donates 25p to Age UK towards assisting the elderly over winter. The concept of The Big Knit has grown exponentially, and now knitters…
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