100% ACRYLIC is NOT 100% WOOL

November is Wovember! Here’s a brilliant post from Felicity Ford about the importance of wool, valuing knitters’ labour and THAT Innocent Smoothie Campaign…enjoy and share with other knitters in your network! X

Wovember

It has come to our attention at WOVEMBER that not everybody is reading our posts.

Whoever wrote the press release for a recent innocent and Oliver Bonas business collaboration – Little Hats Go Big – is definitely not reading our posts. Dozens of references have appeared around the Internet describing a new range of hats made from “100% wool” and “100% British Wool” when the products actually on sale are in fact – you guessed it – 100% acrylic.

Oliver Bonas hats - 100% ACRYLIC Oliver Bonas hats – 100% ACRYLIC

Some background

In 2003, innocent drinks – a fruit smoothies and juices company – set up The Big Knit in which knitters everywhere make miniature hats to top smoothie bottles. For every smoothie bottle sold bearing a knitted hat, innocent donates 25p to Age UK towards assisting the elderly over winter. The concept of The Big Knit has grown exponentially, and now knitters…

View original post 2,093 more words

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About Rosiejpm

Yarn lover, knitter-designer and spinner based in Ringsted, Denmark. I live to create and run a local meetup group in English, Copenhagen Yarn Lovers.
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